Innovation Awards

ET Best Promising brands, India, 2015

The Best Brand Initiative was started a year back guided by a research study with Nielson. Building on its success, Economic Times, India's leading financial daily now brings the series into the entrepreneur domain with the ET Best Promising brands. Tata Swach was awarded the ET Best Promising Brands considering parameters of innovation, brand value, brand recall, consumer satisfaction, customer service and quality.

The award was presented to Tata Swach bySoha Ali Khan and Deepak Lamba.

Marketing Awards

Tata Swach wins accolades at Pitch Marketing Summit 2010 at Delhi

Pitch, the leading marketing monthly of the exchange4media Group, honoured top marketers of India at Pitch India's Top 50 Marketers Awards 2010 at a function in New Delhi. Tata Swach bagged the marketing award in the 'Bottom of the Pyramid' category. The winners were decided over a three-step process including editorial shortlisting by the exchange4media and Pitch editorial team, community polls on exchange4media.com and scrutiny by marketing gurus.

Design Awards

CII Design Excellence Award, Delhi 2012 (Dec, 2012)

CII has been associated with the Design Summit for the past 12 years and the CII Design Excellence award is the celebration of the very best of Indian design over the past two years. The award is an acknowledgement for new paradigms in design that serves the purpose of making Indian industries more competitive and innovative. The design award was presented to Tata Swach by Saurabh Chandra, Secretary, DIPP and Adi Godrej, President, CII in the two day long 12th CII - NID Design Summit in Delhi.

Tata Chemicals Ltd launches 'Tata Swach Silver RO' water purifiers on its Platinum Jubilee

A step towards providing Total Purification Solutions

Kolkata/ Haldia 24th January 2014: Tata Chemicals Limited, announced the launch of Tata Swach Silver RO Water purifiers for the Kolkata market, marking its journey of 75 years. Tata Swach, the revolutionary brand of Silver Nanotech Water Purifiers, announced its entry into the Reverse Osmosis water purifiers category with two sleek variants of Silver RO purifiers - ‘Platina’ and ‘Ultima’, with Special Silver SafetyTM ensuring the long life of the purifiers.

Today Tata Chemicals celebrates a historical milestone of 75 years in business by honouring it glorious past, celebrating its present and looking forward determinedly focusing on its long-term growth strategies. Mr. P.K. Ghose, Executive Director & CFO, Tata Chemicals Ltd, Mr. Parag Gadre, AVP- Strategy, Consumer Products Business and Head-Water Purifier Business and Mr. Sabaleel Nandy, Vice President ‐ Manufacturing Haldia in the presence of the company executives and employees marked the celebrations of the Platinum Jubilee of Tata Chemicals at the Haldia plant.


Tata Swach Silver RO

  • New product line from the Tata Swach family
  • Two sleek Variants - Tata Swach Ultima Silver RO+UV and Tata Swach Platina Silver RO
  • With Special Silver SafetyTM that increases purifier life
  • Unique Double i-care indicators that will provide automated notifications to consumers
  • Zero contamination water tank
  • Best in class NSFcertified RO Membrane

Tata Swach Silver RO purifiers host a multi-stage purification process that conforms to international standards. Their unique Double i-Care indicators offer automated notifications for easy usage; while the single-push-front panel opening facility makes the purifier very service-friendly. Tata Swach Silver RO has a tank volume of 7 liters, with the process of filling the tank and membrane flushing being completely automated.

Delighted at the launch, Mr. Ashvini Hiran, COO ‐ Consumer Product Business, Tata Chemicals said, Weare committed to providing complete purification solutions to ensure safe drinking water across households in India. We have entered the RO segment understanding the customer need considering varied input water levels, and have focused on conforming the purification stages to international standards giving our consumers the best in purification, aesthetic and ease of usage. Tata Swach commenced its “SWACH JAL MISSION” by providing safe drinking water to households with a strong presence in the non-electric gravity based water purifiers and now with the launch of the Tata Swach Silver RO purifiers we aim to complete the spectrum of offerings addressing total water purification for households.”

The stylish Tata Swach Silver RO purifiers will be launched in Kolkata, a city that is said to have perennial heavy metal contamination such as Iron and Arsenic prevalent in the water meant for human consumption. New products shall be available across all leading outlets at attractive price-points of Rs. Rs13999/- for Tata Swach Platina Silver RO and Rs. 16,999 for Tata Swach Ultima Silver RO + UV.

A customer can connect on Tata Swach’s toll free helpline numbers 1800-2-5858585 and 1800-2-002205 or e-mail at tataswach@tatachemicals.com for any assistance or feedback.

Tata Swach gravity based purifiers with a reach over million households across India has won the title of ‘Product of the Year 2012’ in the Water Purifiers category, this was based on an independent survey conducted by Nielsen with 30,000 consumers across 36 markets. Tata Swach has also been the recipient of prestigious international awards like Design of the Decade by IDSA, USA (2010), ICIS Innovation Award, UK (2010), IF Product Design Award, Germany (2010) and the WSJ’s Asian Innovation Award, Hong Kong.

Latest News

24th January 2014

Tata Chemicals Ltd launches 'Tata Swach Silver RO' water purifiers on its Platinum Jubilee

26th - 30th July, 2013

Tata Swach launches its new variant Cristella Plus

10th January, 2013

Tata Swach joins hands with the U.P. Jal Nigam to provide pure and safe drinking water to all Maha Kumbh Mela pilgrims for 60 days

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