Mumbai, 2nd April, 2012: Tata Swach has been voted the ‘Product of the Year 2012’ in the Water Purifiers category. Tata Swach was felicitated as one of the innovative products on the basis of an independent survey conducted by Nielsen with 30,000 consumers across 36 markets in the country.
‘Product of the Year’ is the global consumer recognition standard that celebrates and rewards the best innovations like Tata Swach; in consumer products done through an independent consumer survey across the country — in 32 countries for 25 years. The unique methodology to judge the winner is that companies nominate their best innovations launched which are shortlisted by a jury panel of eminent citizens and very senior media people. The shortlisted products are put through an independent and 100% Face to Face consumer survey conducted by Nielsen across 30,000 respondents in 36 markets to select only 1 winner in each category.
The Award was announced in a glittering event on 31st Mar’12 at The Trident, Mumbai. Mr. Ashvini Hiran, COO Consumer Products Business and Ms Amrita Dey, AGM Marketing, Water Purifiers accepted the award on behalf of the Tata Swach team.
Tata swach has won several awards across the world for Innovation and Design, including the Asian Innovation Award - HongKong, Design Of the Decade Award - US, If Product Design Award- Germany, ICIS Innovation Award – UK.
Speaking on the occasion, Mr. Ashvini Hiran, COO Consumer Products Business of Tata Chemicals apprised, “It is a great privilege that people of India have voted Tata Swach as the best and most desired water purifier in India. Safe drinking water is a basic human right and ‘Tata Swach’ combines technology, performance, design and convenience to serve this basic human right of millions of consumers. The Company has made affordability an important part of its innovation efforts”.
About Tata Chemicals Limited
A part of the US $ 83.5 B Tata Group, Tata Chemicals Limited (TCL) is a global company with interests in businesses that focus on LIFE — Living, Industrial and Farm Essentials. The story of the company is about harnessing the fruits of science for goals that go beyond business.
Through its Living Essentials portfolio the company has positively impacted the lives of millions of Indians. Tata Chemicals is the pioneer and market leader in India’s branded Iodised salt segment. With the introduction of an innovative, low-cost, nanotechnology based water purifier; it is providing affordable, safe drinking water to the masses.
The company’s Industry Essentials product range provides key ingredients to some of the world’s largest manufacturers of glass, detergents and other industrial products. Tata Chemicals currently is the world’s second largest producer of soda ash with manufacturing facilities in Asia, Europe, Africa and North America. Starting April 1st 2011, these key international subsidiaries have been rebranded as Tata Chemicals Europe Limited, Tata Chemicals Magadi Limited, Tata Chemicals South Africa Pty Limited, Tata Chemicals North America Inc., and Tata Chemicals (Soda Ash) partners.
With its Farming Essentials portfolio the company has carved a niche in India as a crop nutrients provider. It is a leading manufacturer of urea and phosphatic fertilisers and, through its subsidiary Rallis, has a strong position in the crop protection business.
The Tata Chemicals Innovation Centre is home to world class R&D capabilities in the emerging areas of nanotechnology and biotechnology. The company’s Centre for Agri-Solutions and Technology provides advice on farming solutions and crop nutrition practices.
The company has also entered into a joint venture with Temasek Life Sciences Laboratory Ltd. Singapore (JOiL) to develop jathropa seedlings to enable bio fuels capability.
In line with its mission, ‘serving society through science’, the company is applying its expertise in sciences, to develop high-tech and sustainable products.
For further information, please contact:
Sujit Patil / Chintan Joshi / Keya Muriya
Tata Chemicals Ltd.
Tel: 6665 8282
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